In fact, spike and buy the traditional business in the limited time similar to, but more rapid and convenient in-line, the sudden emergence of the current spike in September last year, also is due to a dollar spike Taobao celebrations, when a six-day activities 800 million people in the daily average of 3 million people, which is the traditional business can not imagine, but the greatest value of the Internet lies in its channel value. China Internet Network Center Liu Bing said: “The Internet is an open network, anyone can access. But also, we increase Internet penetration. Now hundreds of millions of Internet users already have 4 points in our mainland China, then you going to deal with such a network group, then, users groups, it is a big market, any commodity, a product will be in it to find a good direction. ”
It is a great fancy to the Internet consumer groups, business is so keen to spike rush, spike rush, but why the marketing model will quickly became popular in the past year it? The reporters found the crowd to participate in online spike almost all 80, they like new things, especially in the middle of a considerable number of people who like online games, with the game “spike” in the pop, electronic commerce, uses this approach . Tsinghua University Professor Jiang Xuping, said: “A very, very strange set the bottom line. For example, a car, 0 yuan start, or a dollar, 10 dollar start, or a TV 10 yuan, 20 yuan , or 1 dollar start. So, then, would lead to cheaper goods we all buy, so mad grab. “Bing said:” One is driven flow, added some exciting feeling, added some of this, as if after several suffering waiting, the results were a joy. ”